.Manly Bands is a direct-to-consumer seller of guys's rings. The provider launched in 2016 after John Ruggiero, the founder along with his wife Michelle, couldn't discover an ideal wedding event band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our team covered the provider's beginning, special band materials, as well as much more. Ever since, Manly Bands has acquired its own supplier. The manufacturing of bands from, point out, Port Daniel's scotch barrels or even Fender guitar cords generates compelling video, mentions Ruggiero, perfect for narration on social networking sites and also in other places.The whole entire sound of our discussion is inserted listed below. The records is revised for duration as well as clarity.Eric Bandholz: Offer us a review of what you carry out.John Ruggiero: My spouse, Michelle, and also I began an online ring firm knowned as Manly Bands in 2016 to resolve a problem of wedding celebration bands for males. Our experts were merely wed. I have big hands and also couldn't locate a ring that I suched as that was not overpriced. My possibilities were buying coming from a catalog or possessing one thing customized.I wound up acquiring coming from a web site. The ring arrived in a standard mailer, with no box or client service. It was an awful expertise through today's ecommerce requirements.Our company got wed, relocated to Florida, and needed to have a job. Our team informed our own selves, "Our company are actually each business people. Why do not our experts develop our very own service?" We went over the types of troubles our company would certainly found and also how to address them. My band expertise turned up, and also we opted to attempt to address it for other individuals.Our objective when our company started was actually to pay for rental payment. We presumed making a couple 1000 bucks a month coming from this would be awesome. Our experts considered it a way of living company, not high-growth. It was only Michelle as well as me in our garage developing bands and sending them bent on customers. Our company had actually hit on one thing. Our notification resonated along with potential customers.Michelle and also I create an exceptional staff. I think of ideas, as well as she is actually the implementer. A lot of our results mosts likely to her creative mind. She labels the bands and also builds personalities. She links the bands to consumers. Describing a ring entirely as "eight-millimeter black" failed to cut it.Our experts designed rings from one-of-a-kind components, such as Jack Daniel's gun barrels or unique metallics. Your business removed. Ever since, our company've developed significantly. Our team right now have over 55 people in the Manly Bands household. Concerning fifty percent of those are actually ring professionals who function in our just recently obtained production store in Utah.Bandholz: When did you get a manufacturer?Ruggiero: About a year and also an one-half earlier. Our company had been their customer for many years, so we knew all of them effectively. Many of their service was retail, which didn't enthusiasm our company-- visiting mom-and-pop jewelers. They maintained their wholesale consumers as well as brand. Our team acquired a number of their resources and also delivered over employees.Prompting a production staff has been one of the greatest points our experts have actually done. It's been actually extraordinary to head out there as well as enjoy them create rings out of Fender guitar strands or steel coming from an M1 Abrams container.Bandholz: How carries out in-house manufacturing impact marketing?Ruggiero: It is actually been actually huge. Taking an electronic camera to the opposite side of the office and shooting the crew using turrets to cut the metal poles or even bourbon gun barrels in to rings makes for extraordinary video. Our company have our camera workers around continuously. We utilize that video on our social networks as well as in our adds and also email lists. We attempt to promote that considering that most business in the men's band area do not manufacture. They lose ship or even purchase coming from overseas and after that transport it out. However our team wish it to last a lifetime and be something folks can take honor in.Our team've had a lot of effectiveness along with our armed forces heritage compilation, where our team resource special armed forces components. Our experts possess the M1 Garand rifle inventory, the hardwood component, coming from War of the nations I. Viewing our staff placed that in the lathe and reduced an item out for a band is fascinating.Our advertising and marketing for those bands talks about the background, the soldiers, where the weapon was actually made use of, as well as factors like that. My better half and I examined filmmaking in university. Our company use our capabilities to enlighten as well as tell a story. For example, I recently obtained an email from a consumer who shared that his grand daddy used to steer M1 containers. The customer skilled some of those rings to his grandpa, and they had fairly an emotional swap. It behaves to aid clients connect with their past times as well as produce something significant.Bandholz: Where can individuals acquire a ring coming from you?Ruggiero: ManlyBands.com. Our team possess photos on Instagram, also. I'm on Twitter as well as LinkedIn.